Many e-commerce entrepreneurs rely heavily on Meta Ads. But what if you could scale much more consistently with Google Ads and reduce your dependence on a single channel?

In this SP Talk, Dario explains how he has already generated over €30 million in revenue this year with Google Ads. From product research and feed optimization to CRO, multi-feeds, and spreading risk across multiple stores.

According to Dario, Google offers a particularly important advantage: consistency. While you can be dependent on a specific campaign for Meta, you can continuously scale up with a well-structured Google profile.

And with Q4 just around the corner, one thing is clear: anyone who wants to make the most of Google Ads is better off starting today than waiting for demand to peak.