What is SEO?

SEO stands for Search Engine Optimization. SEO is a collective term for various techniques with which you improve a website in different ways with the aim of getting a higher ranking in the Google search results without any costs.

SEO keywords

SEO keywords are search terms that are frequently searched to find certain information on the subject. You research search terms related to the target audience you want to reach with your website. To be found faster on Google, you write web copy around the chosen topic using the keywords found.

Do you have no experience with SEO yet, but do you want to benefit from the benefits? Then outsource it to different experts.

All benefits at a glance

• Using SEO is completely free
• SEO gives your website more exposure
• SEO has a positive effect in the long term and always remains relevant
• With SEO you attract the right visitors who are already interested in your product or service
• When your website is at the top of Google, this generates a lot of trust with the customerw

What other components does SEO consist of?

Not only does the use of SEO keywords ensure that you are higher in the ranking of Google, to get as high as possible you really have to optimize your website for the search engine.

Link building – This means that the link from your website is used and processed on different websites, Google sees all links referred to your website as a kind of recommendation. Different websites in the same niche link their customers to your website, which ensures more visitors but also a higher position on Google itself. You can do this in a paid or unpaid way.

Content – To optimise your website, creating unique content is essential. It improves SEO and gets you higher rankings in Google. The more information can be found on the website, the better. This is because Google looks at your website and needs to know what it is about and for whom it is intended. You can show this through lots of content.

Technique optimization

The website must be technically in order so that Google search engine robots can reach the website faster.

Below are a few important points that play a role in the optimization of technology

• The structure of the website
• The speed of the website
• Mobile friendly
• CMS and theme or template choice and configuration
• Choice of hosting party / package due to caching and speed
• Quantity of plugins and type of plugins
• SSL certificate
• Internal links (intentional, broken links)
• Headings, content metadata
• Use of structured data